“You’ve Been Noticed!” AWARD Summer 2017

Sweet Frog COTU!  

Keeping Cool Through the Years… It is interesting how some things come around. Such is the case with the building at 210 England Street, which now houses Sweet Frog Center of the Universe, the recipient of the Ashland Main Street Association’s latest “You’ve Been Noticed” Award.

Back before refrigerators were common in every home, the long brick building at 210 England Street was the home to Charles Boschen Sr’s. Ice House. On hot days, youngsters used to follow “Ice Man” Bill Straus as he delivered blocks of ice door to door, begging small chips off the block as cool treats.

After home refrigerators and freezers came into use, there was no need for a local ice house and the building housed a variety of retail tenants.

Now children and adults flock to the attractively renovated building at 210 England Street for frozen yogurt with a dazzling variety of fruit, nut and candy sprinkle toppings.  Previously a featured business in Ashland Main Street’s newsletter, Get Centered, Sweet Frog COTU can now add the Main Street “You’ve Been Noticed” award for summer 2017.  The award is given out periodically to businesses who have made their properties more attractive through significant renovations and facade alterations.

Sweet Frog COTU is located across from the Ashland Theater and are open seven days a week. Pay them a visit, see what the old ice house has become, and enjoy some cool refreshments at the same time.