Light Up the Tracks 2017-11-01T17:21:26+00:00

2017 Light Up the Tracks:  A Season of Holiday Celebrations

IMPORTANT:   Due to safety concerns, there will be NO Grand Illumination “Countdown” for Light Up the Tracks this year.   Please consider coming to Ashland to shop, dine and then stay to enjoy the lights!   Our kick-off event will be held at the Hanover Arts & Activities Center on December 1 at 6pm:  “Light Up the Center: A Holiday Open House.”  

Ashland Main Street Association is planning now for the 3rd annual “Light Up the Tracks.”  For the month of December through New Year’s Day, trackside homes, businesses and Randolph-Macon College are strung with twinkling lights from one end of town to the other.  Within 2 years, “Light Up the Tracks” has garnered significant attention from the greater Richmond area and beyond (the Richmond Tacky Lights Tour added downtown Ashland and the Washington Post ran a story last year)!

This holiday season, Ashland Main Street is looking to expand “Light Up the Tracks” for the entire month of December! Santa (the former “Bass Pro” Santa) is already booked for several appearances downtown!  We are scheduling musical and dance performances, family activities, crafts, holiday open houses and more throughout December with the goal of bringing more visitors to downtown Ashland this holiday season to shop, dine and enjoy the lights.

To start off the month-long holiday celebration, there will be a “Light Up the Center:  A Holiday Open House” on Friday, December 1 at 6:00pm at the Hanover Arts & Activities Center (500 South Center Street, Ashland).  The Whistle Stop Theatre Company will present an exclusive preview of their newest adaptation, The Little Match Girl. Audiences will delight as the classic work of Hans Christian Anderson is brought to life just in time for the holiday season.  In addition, come see musical performances from “Hanover Harmony,” dance selections from 804 Dance Place and selections from The Nutcracker by Central Virginia Dance Academy, visit with Santa and Rudolph, and enjoy punch and cookies.  Then stay to enjoy the lights and activities in downtown Ashland.

If you own or run a business downtown, please consider booking an event or two under the umbrella of “Light Up the Tracks.”   Ashland Main Street will help promote your holiday events and activities.  Not sure what to do?  Ashland Main Street has suggestions, resources and contact information to share.

The Gingerbread Trail will be returning, and we hope to have more gingerbread creations to showcase in the businesses and restaurants this holiday season.  A big thank you to Wendy Yohman from Jake’s Place who is organizing the Gingerbread Trail. Contact Wendy at for more information about the Gingerbread Trail.

The deadline to submit your holiday event or activity for promotion through “Light Up the Tracks: A Season of Holiday Celebrations” is November 10, 2017.   We would like to include ALL holiday activities in Ashland and tie them into the “Light Up the Track” promotions (i.e., Churches, Randolph-Macon College, organizations, schools, businesses, museum events, open houses, book signings, crafts, etc).  We want folks to know that downtown Ashland is vibrant and full of events and celebrations this holiday season!

To submit your holiday event to “Light Up the Tracks,” please submit your holiday event through the Light Up the Tracks Form.    Please include the name of the holiday event, sponsor, description, address, date, time, email address, phone number and any fees involved.  Please contact Lorie Foley at or 804-339-6175 for questions and resources regarding “Light Up the Tracks.”

Ashland Main Street is a designated Virginia Main Street community and non-profit 501(c)3 organization.