Loading Events
  • This event has passed.

The Ashland Main Street Association will host the upcoming Virginia Main Street Regional Rev-Up, Start with “Why”: Creating Purpose-driven Special Events, November 8, 10 AM – 2 PM.

When taking on a special event or festival, what guides your allocation of limited financial and human resources? Is that resource allocation strategic?

Simply put, why does your event exist?  You want an authentic Main Street and a vibrant downtown business environment.  Special events can support this mission; however, not all events are created equal.  They take considerable time and resources, so you have to reflect on why the event matters.  The “why” is about your organization’s contribution to impact Main Street for the better.

Learn from community revitalization leaders, network with peers, and explore ideas in the interactive sessions.  Learn:

·         To think strategically about events, before, during, and after;
·         How to evaluate events for strategic improvement, deletion, or handing off to a partner organization; and
·         Successful event ideas that connect to

Register today and experience Ashland up close!