Archie and Francine Keys operate the insurance brokerage Keys & Associates in downtown Ashland, Virginia. They offer group benefit packages for businesses, along with health, life, and annuity coverage for individuals and families. You can find them online at or in the Hanover bank building at 104 North Railroad Avenue, Suite B.

Archie explains their role providing group benefits, “we help create the employer and employee relationship.” Business owners can work with Keys & Associates to identify the voluntary insurance benefits to fit the company’s needs. The Keys will compare insurance companies competitively to find the best deal.

The Keys founded their business in 1976 and have operated in Ashland for 41 years. “We have always been family-oriented,” says Archie. “We are proud to serve our long-time family customers, but our brokerage has grown to focus on businesses in recent years.”

Locating in downtown Ashland was not their original plan. In 2011, the Keys were approaching retirement. The business closed its Route 1 location and expected a slower pace. But Archie continued to visit downtown Ashland for lunch every week. One day, he stopped to see an office for rent in the bank building—and everything changed. He liked the historic building and the friendly people. That night, he surprised Francine with plans for a new office.

Keys & Associates moved into downtown Ashland, and the business took off. “We turned up the volume,” he says, “and it’s going full blast now.” Retirement will have to wait.

Outside the office, the Keys have two grown daughters and two grandchildren. They are active at Jericho Baptist Church and supporters of Faces of Our Children, to raise awareness about sickle cell anemia (learn more at

Stop in the Keys & Associates Office anytime, and I guarantee that you’ll feel right at home.

Francine and Archie Keys of Keys & Associates have been in business in Ashland for 41 years!