Mission and Vision

Our Vision –Downtown Ashland is a vibrant business community that offers residents, guests, and newcomers an attractive and enjoyable experience

Our Mission –Enhance and promote Downtown Ashland as the center of our community by
• Cultivating downtown businesses,
• Celebrating historic character, and
• Forging community partnerships.

Why did downtown Ashland take on the Main Street approach?

Every community and commercial district is different, with its own distinctive assets and sense of place.  The Main Street Approach™ offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation that is easily tailored to local conditions.

The Main Street Approach helps communities get started with revitalization, and grows with them over time.

The Main Street framework for revitalization works.

On June 7, 2013, Ashland Main Street Association was recognized as a designated Virginia Main Street Community!

The Virginia Main Street Program is a preservation-based economic and community development program that follows the Main Street Four-Point Approach™ developed by the National Trust Main Street Center.

Virginia Main Street offers a range of services and assistance to communities interested in revitalizing their historic commercial districts.

What does Main Street Ashland do?
  • Main Street works directly with the Town and community organizations on events that promote Ashland, draw customers to our businesses, and enrich our community.
  • Main Street encourages downtown businesses to preserve their historic structures for the enjoyment of future generations.
  • Main Street encourages downtown businesses to enhance their curb appeal by recognizing significant cosmetic improvements with the “You’ve Been Noticed!” campaign.
  • Main Street works with Randolph-Macon College and the Town on long-term development plans that provide a consistent, integrated “look and feel” for the Center of the Universe, through signage, architectural standards, and beautification guidelines.
  • Main Street promotes Downtown Ashland by supporting and sponsoring local events like Ashland Train Day and Light Up the Tracks.
  • Main Street publishes a monthly town newsletter “GET CENTERED” to keep businesses and residents informed and to promote the Center of the Universe.